Now these data are somewhat personal and gathered in times where people had no idea of privacy and from people who do not care.
Now they have started caring and are shocked.
Facebook have asked CA to delete the data they handed out in 2015 - which did not happen.
Facebook is shocked about this and have suspended Cambridge Analytica:
On Friday, Facebook announced that it had suspended Strategic Communication Laboratories (SCL) and its political data analytics company, Cambridge Analytica, for violating its Terms of Service, by collecting and sharing the personal information of up to 50 million users without their consent. The incident is demonstrative of ways that Facebook’s core business model — delivering individualized ads to users — can be exploited, while raising uncomfortable questions about how such data might have been used to influence the 2016 presidential campaign.
Facebook is all against abusing personal date at least when they are not the ones using them.
People are outraged about FB and are tweeting about deleting their Facebook accounts.
This is not an easy thing to do since many have used FB to log in on countless services so that poses a problem.
From personal experience I know that it is a problem to break off the registration after having read the Terms - and not accepting them!
Facebook simply had no routine for that and treated me as a registered user - in terms of spamming and "friends" request.
Most people push Enter and have no clue that they have sold their first born child ; and for that FB worked just fine.
Why there is a special outcry now? Well Donald Trump and Senator Ted Cruz seem to have that effect.
Facebook shares are down 9 points and that is taken seriously by Facebook.
Politicians in Europe and the US demand that Zuckerberg shall explain this and are very unhappy with this.
Zuckerberg may lean back and simply state that they should be able to read - because his terms are horrible and they have accepted them.
So the only news here is that people have discovered the Facebook terms and the Facebook way.
This is now called the Facebook privacy scandal...It can be convincingly argued that Facebook always has been a privacy scandal.