Microsoft will open 600 MS-"store in stores" in the Best Buy stores. It will contain MS-products like Xbox tablets and PC's. The DRM infected Xbox is controlled by the cloud (which as an extra special meaning these days) where you buy and play on the internet. With this concept you do not own the game you are renting it. The problem is that when you go to a cabin on a holiday without an internet connection - You will not be able to play. Sony's Playstation went for the good old Software box where you have bought and own the game (you can re-sell it or give it away) - and that seems to be a great success. In any case it is always a good idea to present the products in a retail store so people can get the look and feel before they buy. |
Microsoft will have 1200 people working in the stores and they will be trained to give you the best service.